use of pledges to build and sustain commitment in distribution channels
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use of pledges to build and sustain commitment in distribution channels

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Published by Marketing Science Institute in Cambridge, Mass .
Written in English


Book details:

Edition Notes

Report no.91-114.

StatementErin Anderson, Barton Weitz.
SeriesWorking paper / Marketing Science Institute research program
ContributionsWeitz, Barton A., Marketing Science Institute.
ID Numbers
Open LibraryOL20153996M

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The use of pledges to build and sustain commitment in distribution channels / Author: Erin Anderson, Barton Weitz. Publication info: Cambridge, Mass.: Marketing Science Institute, c Format: Book. CiteSeerX - Scientific documents that cite the following paper: The use of pledges to build and sustain commitment in distribution channels.   During the past three decades, tremendous strides have been made in our understanding of how firms should organize and manage their channels of distribution. Still, we have barely touched the surface of all the managerial issues that need to be addressed. A variety of research needs still exist regarding constructs and issues examined in prior channels by: Erin Anderson has written: 'The use of pledges to build and sustain commitment in distribution channels' -- subject(s): Business networks, Distributors (Commerce), Marketing .

A framework of supply chain management literature. Strategic integration in distribution channels: The Use of Pledges to Build and Sustain Commitment in Distribution : Keah-Choon Tan. The aim of this research is to investigate the relationship between consumer perception of Corporate Social Responsibility (CSR), corporate brand trust, corporate hypocrisy, and corporate reputation. Based on the one-to-one interview method using a structured questionnaire of consumers in South Korea, the proposed model was estimated by structural equation Cited by: Commitment in channel relationships is modeled as a function of (1) each party's perception of the other party's commitment, (2) self-reported and perceived pledges . Although commitment grows in a natural way, you, as a leader or group member, can foster commitment in your organization. You can build commitment into your organizational culture. Although it is invisible, commitment is a very real quality that you can do something about if you are willing to focus your attention on it.

Anderson, E. / Weitz, B. (): The Use of Pledges to Build and Sustain Commitment in Distribution Channels, in: Journal of Marketing Research, Vol. 29 (), S. 62 Cited by: 7. Author of the bestselling text Supply Chain Management, John T. Mentzer's companion book Fundamentals of Supply Chain Management: Twelve Drivers of Competiti The use of pledges to build and sustain commitment in distribution channels. Journal of Marketing Research, 29 (February), Relationship marketing and distribution channels.   The Use of Pledges To Build and Sustain Commitment in Distribution Channels Jan 1, Erin Anderson and Barton Weitz, , Examines ways that manufacturers, in their search for sustainable competitive advantages, can develop committed relationships with distributors. Reports. E. Anderson, B. WeitzThe use of pledges to build and sustain commitment in distribution channels Journal of Marketing Research, 29 (, February), pp. Google ScholarCited by: